In the world today, it is most likely that the first impression someone has of you is through your email or your message. Whether you are applying for a job, responding to a client, or sending an update to your team, the writing will communicate your confidence and build trust, or confusion.
Professional emails include more than just using correct grammar; your primary responsibility is to communicate your intent clearly, respectfully, and with a goal in mind. The following are things you can do to develop professional, clear, and positive emails in all business situations.
The Effects of Unclear Email Communication:
When your message is unclear, you can end up with:
- Repeated misunderstandings
- Longer time to get a response
- Possible misunderstandings that could lead to incorrect execution
- Damage to your professional reputation
On the other hand, clear writing:
- Saves you time and the recipient's time
- Can help foster relationships
- Improves the likelihood of being taken seriously.
These concepts apply whether you work directly with customers, in Human Resources, in management, or even if you are a freelancer on a contract basis.
1. Utilize a Descriptive Subject Heading
Your subject heading serves as the title of your email. It should convey what readers should expect from you.
Good Examples:
✅ “An update on our Q2 marketing campaign”
✅ “Team meeting - 2 PM Thursday”
Bad Examples:
❌ "Hi" or "Important info."
A clear subject line increases the likelihood your email will be opened and acted upon.
2. Use a Professional Greeting
In the first paragraph of your email, greet the recipient formally by using their first and last name, or title (if you know). So, if you do know their title, write, "Dear Mr. Hassan," "Hi Amina," or "Hello Team."
You should never use informal greetings, such as "hey," in a business or formal situation. If you know the individual on a personal level, you can use their first name, but if you do not, please continue to use titles.
3. Get To the Point Right Away
Busy people like direct writing without a lot of fluff. Leave the introductions and background unless it is completely necessary.
For example, instead of this:
"I hope you are doing well. I just wanted to follow up because I was thinking about the report and I realized..."
You could say:
"When writing this email, I became aware of a correction that needs to be made in the Q3 report. On page 4… some data will need to be modified."
Express yourself simply, politely, and to the point.
4. Use Clear and Simple Words
Do not use jargon, buzzwords, or difficult vocabulary. Write in a way that your message is understood the first time it is read.
For example, instead of:
"Pursuant to the above-stated agreement...
Write:
"According to the agreement we discussed..."
Good business writing is done in plain English and helps to effectively communicate your message.
5. Organize Your Message
Long paragraphs are difficult to read. Use headings, bullet points, and short paragraphs to help organize your message.
For example (Project Update):
- Goal: Increase website traffic by 20%
- Update: We have increased traffic by 12% in the last 4 weeks.
- Next Step: We will launch the SEO blog by next Friday.
The first bullet point illustrates professionalism, but clearly, organization is a more effective and easier method to process.
6. Use a Respectful, Business-Like Tone
Tone is important when writing a business email. Be sure to:
- Use "Please" and "Thank You."
- Don't write in ALL CAPS (which seems like you are SHOUTING!)
- Avoid excessive punctuation (!!! or ???)
- Avoid sarcastic comments or humor that can be misunderstood.
See examples below:
"If possible, could you get this document reviewed by Tuesday?"
"Thank you for your time and feedback."
Politeness develops rapport and better communication.
7. Proofread Before You Hit Send
Mistakes, whether grammatical, spelling, or factual, cause harm to yourself or your organization. Before you press "send":
- Look carefully at names, dates, and facts.
- Correct typos and grammar mistakes.
- Read your note out loud to hear awkward phrasing.
- Double-check your links and attachments are appropriately noted.
Pro Tip: Take advantage of apps like Grammarly or Hemingway Editor that check for readability and tone of your written responses.
Use the right email sign-off.
Close with an appropriate sign-off depending on whether or not it is a formal, informal, or internal email.
Formal emails (post or pre-formal comments):
- Sincerely,
- Best Regards,
- Respectfully
Informal or internal emails (post or pre-informal comments):
- Best,
- Thanks,
- Warmest regards,
Use a signature block with your name, job title, department, and contact information.
9. Know the Difference Between Email and a Messaging App
Email can be appropriate for formal communications or those that are more detailed to express. Quick messages or simple updates are better suited, for example, Slack, Microsoft Teams, or WhatsApp (note: professionally keep them).
Messaging Best Practices:
- Don't message people often.
- Write in complete sentences.
- Don't use emojis in a professional chat.
- Be cognizant of work hours.
- Acknowledge when a receipt is required.
10. Stay Professional
You should always be conscious of preserving professionalism unless you are in a casual setting or working remotely.
Usual practices to avoid professionalism blurred boundaries:
- Avoid overly personal information (keep it "business only")
- Never share frustration via email, chat (or personal message/phone)
- Keep notes of important conversations
- Always try to present yourself and/or your organization in a professional manner
Remember -Every email can be quoted, forwarded, and saved. If your email is private, keep that in mind too.
For example, here is a poor example and an effective version of an email:
Poor example.
"Hey, you, what is up with that thing we talked about? Pls send me an update. Thx."
Effective version:
Subject: Website redesign update
Hi Jamal,
I hope everything is going well. I wanted to reach out and inquire about the website project. Could you send me any updates about the design of the homepage and the estimated timeline?
I'm looking forward to hearing from you.
Best regards,
Ayaan
Conclusion
Clearly communicating in an email is beneficial in enhancing your reputation, improving collaboration, and enhancing productivity. By being careful in the use of specific subject lines, maintaining a respectful tone, and using organized information, references, lists, and following the email with a review, to name a few, you can be confident your email/message is clear and respected. Your written communication is a reflection of you; therefore, it is important to ensure you do not miss that communication does not come across as unprofessional and/or unclear because you were not there in person.
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